Early in this new Toastmasters year, I would focus my energies on the excellence of the single most powerful PR tool of all: your club meeting !

Systematically review some of the key elements of excellent club meetings: how are guests welcomed, informed, pampered ? Do all members have fun while actively participating ? Are all meetings well prepared, run on time ?

All in all, and week after week, is your club meeting a "product" you are proud to represent ? If not, start working on it, one small step at the time, involving all members in the process. Word about the consistent excellence of your club meetings will travel sooner and faster than you may realize, as this is indeed the most powerful PR tool of all.

Use the 100 Reasons as a tool to promote your club and
http://www.toastmastersdistrict61.org/eng/pro/membuilding.htm